The COVID-19 pandemic has caused more business owners to run their money-making ventures online and more consumers to shop digitally. It is not a surprise since the new normal makes it clear that staying indoors can spell the difference between remaining well and potentially ending up with deadly health complications.
If you are running a business, it’s a must to check whether your marketing strategy can help keep your source of income afloat in a sea of e-commerce jam-packed with retailers and service providers that refuse to lose to their competitors and close up shop.
One of the best ways to make sure that your business will survive while your target audience is trying to stay alive by doing their shopping online is through web video marketing.
Worry not that it will require you to shell out money for your training, equipment, and software because it can be as simple as leaving the video-creation task to the experts. You just have to find the perfect video production company that delivers the most professional and convincing videos that your customers, current and prospective alike, won’t be able to stop watching.
If you think that posting videos on your business site isn’t necessary, better think again. There are some telltale signs that it’s about time that you change your mind. Otherwise, it’s not unlikely for you to lose your customers to your direct competitors.
You’re Not Getting High SERP Ranking
Getting a high search engine results page (SERP) ranking can help divert a lot of organic traffic to your site, which is the key to the generation of plenty of sales and profits.
Did you know that Google now owns YouTube? It’s exactly because of this why your website is a little more than 50% more likely to show up on Google’s first page if you have a video. But refrain from counting on just about any video. The best one for the job is something created by a video production company that specializes in e-commerce.
Your Social Media is Quiet
These days, nearly 4 billion people are actively using social media. It’s exactly because of this why using social media is an amazing way to boost your SEO campaign. If yours doesn’t seem to be getting lots of activity in the form of likes, comments, and shares, it’s time that you give your social media a makeover to make it active and, ultimately, increase your sales.
Posting videos is an effective way to get your social media bustling. Whether it’s instructional or strictly for entertainment, you can rest assured that it’s going to make lots of heads turn towards your direction and also bring lots of money to your pocket.
You’re Not Generating Enough Sales
With tons of things to do on the internet and so little time available, it’s no wonder why the majority of consumers surfing the web prefer to watch videos than read articles. Many of them could be interested in the products or services that you are offering but instead went to your competitors simply because they found your video-free website boring.
To make your website more interesting, thereby making your business more appealing in the process, it’s a wonderful idea to use videos to your advantage.
Make sure that you leave the video creation to the right company. Seal the deal with one with a lot of very satisfied customers in the form of successful online business owners.