Australia is recognized as one of the most beautiful and prosperous countries in the world. It always belongs to the list of countries that excel in the economy, quality of life, and tourism. Travellers from different parts of the globe would love to have an opportunity to explore all the six states of the Land Down Under. From the breathtaking cityscapes in Sydney, where they can see the famous Sydney Harbour Square, to the exciting surfer’s paradise at the Gold Coast, there is always something to look forward to in Australia.
Business savvy Australians are willing to go through all the steps to register a business in Australia. These businesses have a fair chance of making it big in a highly competitive market. But if you are a resident of the country, you may take advantage of Australia’s thriving economy. Multinational businesses like Microsoft, PepsiCo, Sony, and Citigroup all have headquarters in the country. But local enterprises and small businesses are still thriving in all parts of the nation.
If you plan to launch a small business in Australia, one of the first things you need to do is pick an attractive name for your business. Here are several tips to help you determine which name could leave a mark on your target market and attract more customers.
Tip #1: Be Descriptive But Not Too Vague
When thinking of a name to register a business in Australia, you must always pick one that is not too vague or too meaningful. Choosing generic names like Sydney Ice Cream Shop is not only monotonous and uninteresting, but it also does not attract your customers. You need to look for a name that will stand out from your competitors. Make it descriptive and unforgettable.
Tip #2: Learn How To Use Related Words Creatively
Some businesses make a mistake by stuffing too many keywords into their name. You cannot use plain keywords like General Motors in today’s business landscape. To make the name more interesting, think modified versions of the related keywords, as long as it clearly describes what your business is all about. For example, you may use BakeD for a pastry shop.
Tip #3: Make It Simple
Small businesses want to have a lasting relationship with their clients. It is the reason why you must come up with a business name that is appealing to your target market. You also need to pick a name that sounds familiar and pleasant. Most importantly, your customers must not have a hard time remembering or pronouncing your name.
Tip #4: Check For Availability
If you need to register a business in Australia, you must always make sure that the business name you choose is still available. Fortunately, it is not difficult to check the name’s availability. You only need to visit the Australian Securities & Investments Commission website to see if your chosen name is still unused.
Final Tip
Picking a business name can be challenging, especially if you want to succeed in your small business. You may also get inspiration from your family and friends about the perfect name for your startup. Remember, your business name is essential if you want to establish a brand. So always make sure you pick one that leaves the best first impression.
