Why backlinking is important for SEO and domain authority

Link building is a strategy that is beneficial for SEO and increasing domain authority. 

Many SEOs consider making backlinks to increase their search engine’s ranking but there are several other important benefits of having fine links to your site. 

Remember, the quality of the backlinks is more important than the quantity of the backlinks. 

Whether you are already making the backlinks for your site or you are planning to start, this article will be helpful for you. 

What is link building?

Link building or backlink is the link that comes from another website to your website. The strategy of backlinks doesn’t remain the same instead it changes over time. 

For example, there was a time when quantity was more important for a site to rank but now, the quality is much more important. 

Marketers always assume a backlink from the high-authority website as more important than multiple low-quality backlinks. 

For better ranking, you should always consider having qualitative campaigns for your link. 

The backlinks are very important for SEO because they create a reference for your site and search engine consider it as a trust factor for your site. 

However, this is just a single benefit and some more benefits are discussed below. 

Why backlinks are important for SEO? 

Before we tell you the importance of backlinks for SEO, let’s understand how search engine understand backlinks:


In the above image, you can see how different methods are creating backlinks for a site and when your site is discussed over multiple platforms (via links), the search engine gets a positive signal. 

Below, we have discussed some major benefits of backlink:

  • Improve Ranking over SERP 

The biggest benefit of backlinks is the improvement in the ranking of your website over different search engines. 

As an example, we will take the keyword “SEO TIPS” and the below image shows how many backlinks each of the websites has: 

faster indexing

If you get the backlinks over anchor text then the ranking over the anchor keyword increases and most of the websites usually use this trick to rank over high-volume keywords. 

When a website’s content gets backlinks then there are more chances that your content will be higher. 

Hence, getting more backlinks to any of your webpages will also increase the domain authority score. 

  • Faster indexing of your website 

One of the ways searches engine bots crawl and index the site is through a backlink. 

When a backlink is placed on another site, there are chances that the bots will visit your site via the link and your site would be indexed. 

If you don’t have backlinks from high-authority sites then there are fewer chances that your site will be indexed faster. 

Most of the SEO experts usually place their site’s link to the blogs like Medium.com, blogger.com, etc. for faster indexing. 

  • Brings more traffic

Backlinks not only rank your site on the top of the search engine but also brings referral traffic to your site. 

The best way to bring quality traffic is to have high-quality and informative content on your site. 

On this informative content, the chance of backlink increases, and readers may come to your site following the link to read more about the content. 

  • Increase domain authority 

One of the major benefits of creating high-quality backlinks is the increase in domain authority. The domain authority is a metric by MOZ and it is an indicator of how well a site can rank. 

To check how much effective the backlinks are for domain authority, you can use the da checker to know the DA score before and after you get the backlinks. 

DA checker

Remember, your site’s DA always will only improve when you get quality backlinks over quantity. There are different benefits in increasing the domain authority of your site including the following:

  • High DA will increase the trust of the users on your site
  • High DA brings more chances of guest posts 
  • High DA increases the chances of quality backlinks
  • High DA increase the worth of the site and this attracts the marketers to pay your site for advertisement

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